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BRANDERY was born in 2009 at Fira de Barcelona as an urban fashion trade show and evolved until was opened up completely to the general public. Attended by major brands, it helped to raise the profile of the city and its fashion.

The economic situation and especially industry trends led us to make the decision not to hold the edition of The Brandery scheduled for September 2013. It was time for a break.

However, Fira continues to promote the fashion industry and is open to new approaches. In 2014 it will host two annual editions of Denim by Première Vision, the leading denim show, hitherto held in Paris. This year it is also organising Barcelona Bridal week, which includes Novia España and Pasarela Gaudí Novias, an event of international renown.