The Fira, the heart of The Brandery
The place where the top brands will be showcasing their most innovative ideas for professionals, retailers and distributors, divided into four sectors:

The Laundry, the laboratory of ideas
A hive of creation and innovation and a space for the fashion sector to discuss and reflect on ideas.
Brandtown, the show’s chill-out zone
Leisure venues, bars, restaurants and chill-out areas in which to relax.
The City, urban happenings and parties
The City represents the meeting point between The Brandery and the city of Barcelona, one of the most creative and productive European capitals when it comes to design, fashion and new trends. The City will be hosting various events, exhibitions and catwalk shows organized directly by some of the brands exhibiting at The Brandery.
Check out the location of the different zones here